mobile yp – In 2006, MTel was commissioned by PCCW Media to developed ‘mobile yp’ (Mobile Yellow Pages), a convenient and instant search portal that connects users to local services galore – all in the palm of your hand; and launched it as a mobile phone value-added service to be provided by all the six mobile network operators in Hong Kong. Served by state-of-the-art technology behind Location Based Services (LBS), mobile subscribers of Mobile YP are able to find merchants within 2km of their nominated starting point, and the exact locations of merchants.
yp sms – MTel developed a groundbreaking yp sms platform for PCCW Media in 2008, and has been managing its back-end infrastructure since then. With yp sms, companies can share their exciting news with the broad Hong Kong clientele, be it product and service news or promotions; and provide instant, attentive customer care to users of varied mobile operators with security and cost effectiveness assured. Simple-to-use navigation allows you to achieve your marketing plan in just a few steps – creating and broadcasting SMS messages, database import, and outgoing message scheduling. It also enables SMS replies and payment made by with one yp sms tool – a do-it-yourself PC-based system that requires no software download and protects customers’ data.